Sunday, 4 June 2017
Monday, 28 April 2014
How to Start Freelancing with No Experience ?
In 2011, the Financial Times (UK) reported a 12% growth in the number of freelancers from 2008. Popular freelance broker site Elance enjoyed consistent growth in past years, with the number of jobs posted rising from around 200,000 in the first quarter of 2012 to 300,000 in the same period in 2013.
In addition to a more flexible work schedule, freelancers tend to be happy. According to the 2012 Freelance Industry Report, 90% of freelancers are happier now than they were before going solo, and nearly half felt no impact from the economic downturn. Perhaps most tellingly, 77% of freelancers were optimistic about their business prospects over the following 12 months.
With freelance work being such an enticing prospect, no one would blame you for giving it some serious thought. However, a common issue is simply not knowing how to start. Fortunately, building a successful freelancing career is easier than it seems — just follow the steps below.
1. Choose Your Craft
Just about everything can be outsourced these days. That's why there's a strong likelihood that the skills on your résumé contain one or more freelancing opportunities.
You may be required to think outside of the box — we're not all graphic designers or programmers. However, you may find that your "secondary" skills can offer up freelancing opportunities. For instance, if you are a strong writer, then you have the potential to develop a freelance writing business.
Don't be paralyzed by a preconception that you do not have the necessary skills or experience — you would be surprised how little experience you need in order to get started. A little faith in your abilities will take you a long way.
2. Create a Brand
If you plan to succeed in the world of freelancing, you will need to create a strong brand that sets you apart from the competition. Your brand is your identity (i.e. your website, blog and social media accounts) and it should clearly communicate your unique selling proposition — what you do that makes you special.
With that in mind, you should narrow down your focus to a specific industry. For instance, as a graphic designer you might choose to do branding work for digital startup businesses only. This form of specialization will make you far more attractive to a specific set of prospective clients and give you a greater chance of success. You can try to cater to all and sundry, but you will probably only provoke indifference.
3. Build a Portfolio and Source Testimonials
The world of freelancing lacks the red tape of the corporate world. Many prospective clients are not concerned with qualifications; they simply want to see what you have done in the past and judge whether it is the right fit for them.
Therefore, if you are good at what you do and can demonstrate your skill through a quality portfolio and positive client testimonials, you have every chance of success. The conundrum, however, is in building a portfolio without experience.
Many freelancers will react to this by picking up the smallest and least lucrative jobs around, but that puts them into a vicious cycle of bargain-basement work. To work for high-paying clients, you need to demonstrate that you are worth big money by doing good work.
So don't be afraid to do pro bono work for the right clients when you are first starting out. The free work you do at this stage can ultimately be priceless when it clearly communicates your worth to future potential clients via an extensive portfolio and glowing testimonials. Also, offering your services at no cost is a gentle introduction into the world of freelancing where you do not feel the pressure of having to deliver a service of requisite value.
4. Start Pitching
You should only seek paying clients when you are able to demonstrate your abilities (and your reputation) with a quality portfolio and testimonials. Once you have done so by working on pro bono jobs, it's time to start pitching.
But whom should you pitch? Well, if you branded yourself correctly then you should know exactlywhom to pitch. By having such a narrow focus, potential clients are far more likely to take you seriously than if you offered a generic service. Businesses want to work with freelancers who seemingly came into existence to serve them specifically — you can create this illusion through specialization.
Potential clients can be found everywhere: from Google to social media to your doorstep. The possibilities are endless.
The two keys to successful pitching are relevance and volume. Only pitch those clients who fit the mold of your brand and pitch a lot of them. Ruth Zive of Marketing Wise, a content marketing firm based in Canada, had a "ten before ten" rule when she first started out as a freelance writer — she would make sure to pitch ten prospective clients before 10 a.m. every working day. Those numbers add up quickly.
5. Play the Odds
Ultimately, securing freelance work is a numbers game — the more prospective clients you contact, the more likely you are to find work. That is the equation you should keep in mind. If you have a reasonable skill set and create a quality brand, there is no reason why you cannot succeed in the world of freelancing like so many others have before you.
How do Hackers get in ?
People that don’t want to worry about the technical side of running a blog must feel helpless when it comes to preventing hackers from entering their website. There’s lots of conflicting and unhelpful advice and what is out there is often technical. This post will try and demystify some of the reasons that hackers get into a site which should help in understanding other sources.
When someone views your blog in their web browser, the following things happen:
- The browser asks your host for a file, such as MyPost.html
- If the file exists the host sends it. Otherwise it passes the request to your blog software, such as WordPress
- WordPress figures out that it’s supposed to show a post called MyPost and loads the content of the post and the comments from the database
- WordPress loads the theme for your website and starts executing it in order to generate the HTML page that will be sent to the browser.
- As it’s going through the theme it’s also executing plugins and core functions that have hooked into the theme. For example, a plugin might add a link to Twitter after the post. The core of WordPress also adds the sidebars, menu, and the contents of the post itself.
- Upon receiving the entire page, the browser starts asking for some of the files referenced in the page such as images, stylesheets, and scripts.
What do hackers change?
Hackers work their evil by adding something else into the page or replacing it entirely. They may add extra links, replace your site with a message, or inject malicious code that is served to the web browser.
It’s helpful to think of a blog engine as having the following components:
web server +- blog core | + Code | + Static files | +- theme | + Code | + Static files | +- plugins | + Code | + Static files | +- database content +- other files such as media
A hacker must compromise one or more of the above in order to change your site.
- They can overwrite code files in the core, theme, or plugin to add links, change the content, or run their code on your server
- They can change the data in the database so that your blog software silently sends whatever they want to the browser
How do they change my site?
There are a few ways hackers get in.
- Guessing passwords - if hackers can guess your FTP or admin passwords then they can change or add posts, or change theme, core, and plugin files.
- Trojan horse - the malicious software can be bundled with a theme or a plugin. It could be as simple as the plugin adding a spam link to your site, it could be more complicated like a back door
- Exploiting a vulnerability - Software is written by humans and subject to mistakes. If the hacker can give the script input it didn’t expect, the results might allow the hacker to change files or the database.
How do you protect yourself?
Once you know how hackers do what they do, the solutions become apparent:
- Get your themes from reputable sources, such as your CMSes offical site or well known commercial sites
- Limit the plugins you run, and stick to popular ones. This will limit the ways an attacker can get in, and also make sure your site is faster
- Check for updates frequently and make sure you update when they become available
- Choose a strong password for your administration and FTP accounts
- Scan your site for vulnerabilities, including signing up for Google Webmaster Tools